Frontier Performance Lubricants, inc. Website Privacy Policy

Data Collection

Data collected directly from visitors. In most instances, you can visit our Websites without providing any personal data. However, on some pages, we may ask you for personal data to provide a service or complete an action requested by you. The personal data that we collect may include:

·     Contact details, such as your name, title, company/organization name, e-mail address, telephone     and fax numbers, and physical address;  

·         Information about your company and job position;

·         Your preferences with respect to e-mail marketing;

·      Your inquiries about and orders for our products and services, as well as information that assists us in identifying the best products and services for you; and

·       Feedback from you about our products and services (including our Websites).

You are not required to provide this information. However, if you choose not to provide this information, we may not be able to provide you the requested service or complete your requested action.

Automatically Collected data. We collect certain data about all visitors to our Websites, including what pages they view, the number of bytes transferred, the links they click, and other actions taken within our Websites. We also collect certain standard information that your browser sends to every website you visit, such as your Internet Protocol (IP) address, your browser type and capabilities and language, your operating system, the date and time you access the site, and the website from which you linked to our site. We do not link these data to your identity.

How we use of your personal data

We will use your personal data only for the purposes set forth below.

Services and transactions. We use your personal data to provide services or respond to actions requested by you, such as providing information about Frontier products and services, answering customer service requests, facilitating use of our websites, and so forth. In order to offer you a consistent experience in interacting with Frontier, information collected by our Websites may be combined with information we collect by other means.

Website improvement. We may use your data to improve our Websites (including our security measures) and related products or services, or to make our Websites easier to use by eliminating the need for you to repeatedly enter the same information or by customizing our Websites to your particular preference or interests.

Marketing Communications. With your permission, we may use your data to inform you of products or services available from Frontier. When collecting information that might be used to contact you about our products and services, we always give you the opportunity to opt-out from receiving such communications. Moreover, each e-mail communication we send includes an unsubscribe link allowing you to stop delivery of that type of communication. If you elect to unsubscribe, we will remove you from the relevant list within 10 business days.

Our use of cookies and web beacons.

Cookies are small files that Websites save to your hard disk or to your browser's memory. Our websites may use them to track the number of times you have visited the website, to track the number of visitors to the Website, to determine and analyze visitors' use of our Websites, to store data that you provide such as your preferences and e-mail address, and to store technical information related to your interactions with our Websites. We may also use session cookies (which are deleted when you close your browser) to store your user ID, to facilitate your movement around our Websites (particularly in connection with information searches and order placement) and other information useful in administering the session.

Most Internet browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies or to notify you when a cookie is being placed on your computer. If you choose not to accept cookies, you may not be able to experience all of the features of our websites. Internet browsers also enable you to delete existing cookies, although this means that your existing settings (including stored user IDs and other preferences will be lost.

Our websites also may contain electronic images known as web beacons – sometimes called single-pixel gifs – that allow us to count the number of users who have visited those pages. We may include web beacons in promotional e-mail messages or newsletters in order to determine whether messages have been opened and acted upon (including whether the recipient clicked on a link in the email or forwarded the email to another person).

Disclosure of your personal data.

Except as described below, personal data that you provide to Frontier via our websites will not be shared outside of Frontier Performance Lubricants, its subsidiaries and affiliates, and its joint ventures without your consent.

Disclosure to service providers. Frontier contracts with other companies to provide services on our behalf, such as hosting Websites, sending out information, processing transactions, and analyzing our Websites. We provide these companies with only those elements of your personal data they need to deliver those services. These companies and their employees are prohibited from using those personal data for any other purposes.

Disclosure for other reasons. We may disclose personal data if required to do so by law or in the good-faith belief that such action is necessary to comply with legal requirements or with legal process served on us, to protect and defend our rights or property, or in urgent circumstances to protect the personal safety of any individual.

Security.

Frontier is committed to protecting the security of your personal data. We use a variety of security technologies and procedures to help protect your personal data from unauthorized access, use, or disclosure. For example, we store the personal data you provide on computer systems with limited access that are located in facilities to which access is limited.

Reviewing your personal data.

You may make a request to review and correct your personal data collected via our websites by sending an e-mail to info@frontierlubricants.com. We may take steps to verify your identity before providing you access to your personal data. You can help us to keep your data accurate by notifying us of any change to your mailing address, phone number, or e-mail address.

Links to other Websites.

Our Websites may contain links to other Websites, including those of other companies, professional and government organizations, and publications. While we try to link only to websites that share our high standards and respect for privacy, we do not control and are not responsible for the content, security, or privacy practices employed by other Websites. You should review the privacy statements of those Websites to determine how they protect and use your personal data.

Children.

This site is a general audience site, although it contains information that may be of interest to children. However, Frontier does not seek through this site to gather personal data from or about persons 14 years or younger. If one of our Websites is directed at children, we will include an additional privacy statement notice for children.

Questions about our privacy practices.

If you have questions regarding this privacy statement or our handling of your personal data, please contact us at info@frontierlubricants.com, or by mail at

Frontier Performance Lubricants, inc.
P. O. Box 1777
Lodi, California 95241

Changes to this privacy statement.

Frontier may occasionally update this privacy statement. When we do, we will revise the "last updated" date at the bottom of the privacy statement. We will obtain consent for any updates to this privacy statement that materially expand the sharing or use of your personal data in ways not disclosed in this privacy statement at the time of collection.

Last Updated: june 5, 2010